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你自认为了解微信小程序?醒醒吧!

小程序目前被炒得沸沸扬扬,无数业内业外人士都对此雄心勃勃,希望占据先机,借此一统江湖,千秋万代。这再次证明一点,微信想让什么火,什么就能火。这种能力目前在国内估计也是无人能出其右了……

好了,废话不多话,言归正传。作为一个要成为成功人士的男人,利用国庆的时间,我好好的研究了一下微信小程序,发现网上很多言论对于微信小程序的言论,在一定区间存在理解上的误区。接下来的内容,我假定你已经初步的了解过微信小程序,如果你还不了解,请移步开发文档,然后再回来阅读本文。

一、小程序到底是不是Html5

关于这一点,网上引起的争议其实是相当大的。最初大家的认知一边倒的认为微信小程序就是用Html5来开发,然后当小程序真正出来之后,大家发现原来小程序跟Html5只是比较相似,但具体的规则和写法却有着一些差异不同,例如:

小程序的代码目录

上图为一个小程序的代码目录,后缀名分别是wxml、wxss和js。不过微信对wxml的全称定义也不是weixin xml,而是WeiXin MarkupLanguage,很霸气的要自成体系感。自然wxss也是WeiXin Style Sheets,一样的希望给人牛逼哄哄的感觉。

下面是一段wxml示例,相对于早期的xml,扩展了花括号模板的写法。

wxml示例

到了这个阶段,部分质朴的同学就开始比较凌乱了,于是又有一种见解出现,那就是微信小程序不是Html5。好吧,我必须承认,我也一度纠结过,你看,这刚好证明了我是多么的质朴。但在经过更加深入的分析和研究之后,我想表达一个观点,

同时通过分析小程序的运行原理,微信小程序在本质上其实就是Html5,小程序的开发过程会用到大量HTML5相关的技术,但并不是全部使用HTML5开发。有 HTML5经验的前端工程师学习微信小程序的开发相对会更容易一些。微信小程序的运行并不需要一个完整支持HTML5特性的标准浏览器内核,但也可以通过添加一些辅助设施,让小程序在个完整支持HTML5标准的浏览器上运行起来。

关于让让小程序在个完整支持HTML5标准的浏览器上运行起来,有兴趣的同学具体可以参见让你的微信小程序运行在Chrome浏览器上

那既然微信小程序的本质就是Html5,为什么微信要如此大费周张的来封装成我们现在所看到的样子了?作为一名产品汪,我的职业病瞬间就爆发了,而且是晚期,无可救治。按照我自己浅陋的推断来看,可能存在以下两个原因:

第一个原因,是借用网上不少产品人士的一种观点,那就是微信需要通过这种方法来转化开发者,这些开发者未来会逐渐演变成“微信OS平台”的忠实开发者。其实开发者通常都有患有“斯德哥尔摩综合症”,一旦在一个平台上投入了智力资源进行学习,就会开始下意识的维护这个平台(比如看不到平台的缺点,只看到平台的优点)。如果使用HTML5作为开发方式,那么现在小程序聚拢的开发者都是为了流量来的,并没有投入额外的学习成本,对平台不够忠诚。当然这个推断是否正确,无法评价,只能说是一个仁者见仁,智者见智的问题了。

第二个原因,是从技术的优化角度来推断的。众所周知,Html5在短期内,相比于本地应用依然存在无法忽视的性能缺陷。因此也有可能是微信通过完全重构了一个内置的解析器(大概有点类似于NodeJs),在优化提升性能的基础上,去除了对性能影响比较大且不是必须存在的部分之后,所得到的一个综合性的解决方案。如果是这样,那自然不能再引导众多的开发者直接使用原生的Html5技术来实现小程序的开发了。与其事后陷入各种Html属性、特性不支持的吐槽声中,不如直接开始就是一刀切,即避免了麻烦,又能符合自己新产品的定位和需要。当然这一切仅代表我个人的观点。

第三个原因,是部分技术大牛从技术突破角度来推断的。比如,也许小程序压根就不是一个B/S的结构,而是一个C/S的结构。很多人不明白c/s应用为什么也可以即点即用,不用安装。其实这不是微信的首创,首创是一种叫流应用(想了解详情请百度)的技术。只要是动态语言,加上合适的算法,就可以先下载部分程序并运行,然后边用边下,类似于流媒体。我个人认为这种可能性不大,因为我很好奇如果真是这样,那微信对小程序的空间占用问题会怎么管理? 继续阅读你自认为了解微信小程序?醒醒吧!

微信“小程序”来了,短期不可高估,长期不可低估

9月21日,传言已久的微信应用号正式以“微信公众平台小程序”的名义发布,依然采取了内测制度,目前只有少部分开发者可使用。“微信之父”张小龙在朋友圈介绍,这种小程序是一种不需要下载安装即可使用的应用,用户扫一扫或者搜一下即可打开应用,对用户来说应用触手可及,对微信来说体现了用完即走的理念。应用号出来之后,有人说微信这次要颠覆AppStore了,开发者直接基于微信开发小程序就可以了,不用开发什么App了。更有人说微信就是一个操作系统,真的如此吗?

滴滴是最典型的小程序

什么是“小程序”?最典型的是接入微信的滴滴打车,我的手机里没有滴滴打车,但通过微信完全可以正常使用滴滴打车的服务,因为其服务使用很简单,几步就可完成,需要的底层能力如定位、支付,微信可以提供。

小程序的本质就是将给到滴滴、点评这些被腾讯投资业务的“特权能力”中的一部分,通过标准化的接口,给到普通开发者。具体来说,微信小程序提供丰富的框架组件和API接口供开发者调用,包含:界面、视图、内容、按钮、导航、多媒体、位置、数据、网络、重力感应等。操作系统给App开发者提供的能力微信基本都有提供,只不过其开发语言是基于JS和H5的,并且控制权限和能力范围与操作系统还有差距,因此是“小程序”而不是“应用”。

对于用户来说,不下载和安装App这个听上去挺有吸引力,事实上我们手机里安装的大部分App被打开的次数也很少,它们长期处于休眠状态,大家都是懒人,手机存储空间也有限,微信的优势是“顺手”,用户每天打开微信许多次,如果能通过微信小程序顺便解决,干嘛去安装App?微信支付没有自己的App,但在移动支付市场份额快速崛起,就体现出顺手的优势,微信支付之后也不大可能开发自己的App,它就是一个小程序。

别忘了小程序的“小”

微信公众平台之前一直是在做不同的“号”,订阅号、服务号、企业号。微信将“号”这个概念带到了整个互联网行业,头条号、网易号、百家号、直达号……这一次,微信公众平台反而没有用“应用号”这个名字,因为微信有自知之明,“小程序”的关键在于“小”。

跟滴滴打车一起接入微信的,还有大众点评、京东、58这些应用。尽管我本人是它们的忠实用户,但却从来不在微信里面使用它们。为什么?因为这些应用的功能和交互比滴滴复杂太多,安装其App才能用,才好用。大家都在微信有入口,效果却完全不同,这就表明微信的能力距离操作系统还是有很大差距的。正如其名,“微信小程序”更适合“小”程序,比如打车、理财、媒体这样的弱功能、弱平台、弱交互,重服务、重内容、重社交的应用。

互联网开发者,做的事情大抵可分三类,为用户提供功能、内容和服务,或者三者兼而有之。工具类App如墨迹天气、美图秀秀、清理大师在做功能;媒体和娱乐属性的App在做内容;O2O、电商、金融之类的平台在做服务。

微信订阅号和服务号分别承载了内容和服务,这是微信公众号最核心的两大能力。“小程序”更适合提供内容和服务为主、但又需要功能性的小应用,比如服务相对单一的O2O应用如连咖啡、出门问问,再比如在内容之外还希望提供简单功能的。但对功能和交互要求很多的,如美图秀秀,京东商城,大众点评这些“大”应用,是不适合微信小程序的。

小程序只是一个小升级

微信公众平台面向开发者提供开放能力之后,就已有许多小程序的雏形。不懂开发的可以给订阅号加一个自定义菜单,这就是一个小程序。懂开发的还可以基于订阅号和服务号开发更多功能,顺丰速运、中国移动、招商银行、广州公安之类的服务型App功能已经很丰富,这些也是小程序,正是因为微信开放其能力,形成了一个庞大的“微信开发者生态”。

“微信公众平台小程序”不算一个新的东西,只不过是对之前开放能力的一个升级而已。一方面,开放的能力更多了,交互可以更丰富,功能可以更强大,看看滴滴打车等腾讯系业务的体验就知道了;另一方面,有了小程序概念之后,用户可根据需求去找应用,而不是像过去先关注某个号再使用有限的功能,使用应用的方式也不再是跟“号”聊天,而是跟常规App的体验类似。

微信订阅号、服务号,都没有类似于排行榜、导航首页这样的中心化分发方式,倡导去中心化的微信不做这些东西。然而,做小程序之后,微信很可能会上线小程序分发平台,就是类似于AppStore的东西。“挟用户以令开发者”是微信的能力所在,没有几个开发者会忽视微信的用户导入能力。小程序对开发者来说最核心的吸引力就在于其用户生态,以及腾讯鉴权的基础能力,如支付、地图、ID等。有想法可先基于微信先开发“小程序”来实现一个小目标,验证自己的想法;已有App的开发者,则可开发微信小程序将用户导入到自己的App。

小程序的先天缺陷是什么?

有人说,微信就是一个操作系统,看上去是,实际上还差得远。

小程序看上去有操作系统的所有接口,但是别忘了,小程序是基于微信的,微信虽是超级App,但依然是操作系统上的一个App。微信小程序跟原生App一样流畅,从技术上来说这是不可能的,因为小程序实现同样功能,会多一层计算,从计算角度来看必然会降低效率,不论是处理器还是内存还是耗电。微信现在就算只是聊天,用久了也会卡,它已经成为大多数用户手机中的耗电和空间大户,如果再承载臃肿的功能型计算,会有多卡?会有多耗电?会有多吃内存?这意味着小程序注定不适合完成复杂的任务,也不适合高频App比如音乐播放器。

继续阅读微信“小程序”来了,短期不可高估,长期不可低估

微信正式开放内测“小程序”,不开发APP的日子真的来了?

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讨论了很久的微信应用号终于来了,不过却是以小程序的身份示人。

昨日晚间,微信公众平台开始陆续对外发送小程序内测邀请,而小程序即被外界广为关注的微信“应用号”。此次微信小程序内测资格面向服务号开放,首批有200个内测名额。

从内测邀请函透露的信息来看,小程序可以帮助开发者快速的开发小程序,使得程序可以在微信内被便捷地获取和传播。

小程序的推出也并非一蹴而就,早在2016年1月的微信公开课上,微信之父张小龙就透露微信即将推出应用号。

根据张小龙的描述,应用号的形态大致为:“一种新的公众号形态,这种形态下面用户关注了一个公众号,就像安装了一个APP一样。他要找这个公众号的时候就像找一个APP,在平时这个号不会向用户发东西的,所以APP就会很安静的存在那里,等用户需要的时候找到它就好了。

彼时,张小龙还称应用号的推出可以尝试做到让更多的APP有一种更轻量的形态,但是又更好使用的一种形态来存在,它将是一种新的公众号形态。

如今,小程序开启内测之后,张小龙认为它真正实现了应用“触手可及”的梦想,应用将无处不在,随时可用,但又无需安装下载。

为什么推出小程序?

考虑到小程序对整个APP市场的影响,毫无疑问会对现有的APP生态带来一定的冲击。但是,之所以推出小程序,最直接的原因可能是为了构建和扩充微信生态链,让微信更具开放性。

如我们所知,目前微信公众号分为三类:

• 服务号,连接人和商品,目前很多电商企业,以及在微信端提供产品和服务的企业都用服务号。

• 订阅号,微信官方的定位是阅读,连接人和资讯的。以媒体、政府等机构使用居多。

• 企业号,企业号其实更是内部OA的集成,把OA搬到微信端。

但从很多商家和企业的反馈来看,服务号没有达到微信团队预期的效果。张小龙此前曾在演讲中提到:微信的本意并不是要做成一个只是传播内容的平台,而是要做一个提供服务的平台所以微信团队专门拆出了服务号,但服务号以提供服务为主,只基于一个诉求。

小程序,实际上就是微信基于服务号的基础上对提高企业服务能力的一次尝试。

由此,小程序、订阅号、服务号、企业号形成了并行的微信生态四大体系。

小程序可以做什么?

小程序既然已经开始内测,那么它究竟可以做什么?

根据微信团队的说法,小程序可以借助微信联合登录,和开发者已有的 APP 后台的用户数据进行打通,但不会支持小程序和 APP 直接的跳转。

总体来看,小程序的重心会首先体现在开发者层面,向开发者开放多种服务及支撑能力,主要包括以下功能点:

视图容器:视图(View)、滚动视图、Swiper

基础内容:图标、文本、进度条

表单组件:按钮、表单等等

操作反馈

导航

媒体组件:音频、图片、视频

地图位置服务

画布

文件操作能力

网络:上传下载能力、WebSocket

数据:数据缓存能力

位置:获取位置、查看位置

设备:网络状态、系统信息、重力感应、罗盘

界面:设置导航条、导航、动画、绘图等等

开放接口:登录,包括签名加密,用户信息、微信支付、模板消息

继续阅读微信正式开放内测“小程序”,不开发APP的日子真的来了?

微信小程序来了 轻应用时代来临?

9月22日凌晨,微信公众平台开始进行内测,应用号暂定名为小程序。从微信的内测邀请函,我们可以初步了解到什么是小程序,微信官方也对一些关键的信息点进行了解答。

其实关于微信小程序的事,早在今年1月份就有了端倪。此前腾讯公司高级执行副总裁、微信事业群总裁张小龙在微信公开课PRO版活动曾谈到,未来要开发一种叫“应用号”的新公众号形态,现在传闻已久的应用号终于来了。

20160922104321210 继续阅读微信小程序来了 轻应用时代来临?